IE Digital built a new website for educational charity pfeg, which helps teachers to educate children and young people in all aspects of financial literacy. The site is expert, resource-rich and engaging; providing access to bucket loads of inspiring materials.
The IE Digital team is at its happiest when we're partnering with clients to make a real difference out there in the big, wide world. pfeg’s vision is a society in which all children and young people have the skills, knowledge and confidence to manage their money well, now and in the future. That's a goal that IE's really proud to have contributed towards achieving.
The new website has oodles of free content and resources to give teachers, up and down the country, a helping hand incorporating finance education into their daily teaching. And of course – as you'd expect from IE – the new site is responsive so that users can enjoy it across a wide range of devices from smartphones to desktop computers.
Working closely with pfeg, IE conducted a rigorous listening exercise, repositioned the brand, redefined its tone of voice, commissioned a beautiful set of illustrations and simplified access to its enormous range of award winning resources through an innovative browse-style search.
In line with pfeg’s brand, the new website is expert, resource-rich and engaging; providing bucket loads of inspiring materials that will help teachers to deliver outstanding finance education to children and young people.
With a wealth of case studies, lesson plans, activities and – for an extra dollop of inspiration – a collection of new videos (concept design, script and art direction by IE), we sincerely hope that the revamped website will play a huge part in improving the financial literacy of the next generation.
And we're not finished yet! Watch this space for a series of pfeg microsites, branding, direct mail and digital projects all on the way…
If you're interested in working with us or simply want to keep in touch with our latest work and insights, we'd love to hear from you.
