What is an Infographic?

At its most basic, an information graphic, better known as an ‘infographic’, is a pictorial representation of data and information. But an infographic is more than that - it's about colour, movement and bringing text and numbers to life.

With the majority of information transmitted to the brain being visual – an infographic makes your key statistics visually engaging and ultimately more memorable. Infographics can help to bring data to life, and are remarkably effective in breaking down large research projects into smaller chunks – helping audiences to better understand the content, and aiding engagement and legibility.

The job of a ‘great’ infographic is to recognise which pieces of information are enhanced by being represented pictographically. Infographics should never just be an image sitting next to text, they have to work together to tell a wider story.

Do you need help bringing your information to life?

Dave Crichton

Creative Director and Brand Strategist

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About Dave

With over 20 years' industry experience under his belt, Dave serves as IE’s Creative Director – leading IE’s brand offering and award winning design team, as well as working as a Brand Consultant.

Beginning his career as a Graphic Designer and making a gentle transition to consultancy, Dave combines his agency experience – which has seen him work with clients across almost every sector – with his love of design, writing and filmmaking.

Dave can often be found knee deep in research for a brand project, locked away in a room writing key messaging, art directing a visual identity project, on location for a campaign film, or bringing clients up to speed and running workshops.

Under Dave's direction, IE Brand won two Golds at the Transform Awards Europe 2017, for Best Visual Identity from the Education sector and for Best Brand Architecture Solution. Dave has spent his life and career obsessed with the power of brand, and helping clients to connect with their audiences by standing out from the crowd, and telling their story to the world.

Over the past decade at IE, he’s been thoroughly immersed in the worlds of charity, health and education – and before that worked with a number of blue chip clients, including investment banks and building societies, record labels, TV production companies and retail.

Dave and his wife are the proud parents of two daughters, who take up the majority of his time outside of work. However, he tries to find time to indulge his passion for playing piano, and creative writing – he is often to be found working on speculative screenplays or novels, and is a published non-fiction author.