Because less of your time and budget goes on bringing an agency up to speed. IE has worked exclusively with values-driven organisations for over 30 years, so we understand the pressures charities face, from tight budgets and complex governance to speaking to beneficiaries, supporters and funders at the same time. As a certified B Corp, we hold ourselves to the same standards of purpose as our clients.

Because you can’t afford not to. Competition for donors, volunteers and funding is fierce, and survival depends on setting yourself apart. Your brand is everything people think, feel and say about you, and it exists whether you nurture it or not. A strong brand tells supporters what you stand for and why they should care. If you don’t tell them, someone else will.

There are three big clues. You have a new strategic plan that your current brand can’t help you deliver. You’re losing supporters and need to arrest the decline. Or your organisation is changing, through a merger, new leadership or a shift in focus. Whatever the trigger, start by understanding the gap between how you see yourself and how others see you.

Not always. Knowing your website needs work isn’t the same as needing to rebuild it. The usual triggers are a site that explains your work poorly, features that don’t work reliably, content people can’t find, outdated or unsupported technology, and security or data protection risks. If you’d hesitate to send a potential donor or beneficiary to your website, it’s time to talk.

It depends on scale and scope. A brand project with IE typically costs between £25k and £75k+, and our charity websites range between £25k and £100k+. The amount of research, the number of integrations and the outputs you need all affect the fee. We always recommend sharing your budget, so we can help you spend it wisely.

Often, yes. Brand and digital projects involve many of the same steps, from stakeholder research to workshops, so combining them can save significant time and money. It also avoids launching a new brand on an old website, or having to rework a new website to fit a new brand.

Yes. We regularly integrate charity websites with CRMs such as Salesforce, Raiser’s Edge and CiviCRM, as well as donation platforms, email marketing tools and volunteer management systems. Joining these systems up reduces manual admin, keeps your supporter data accurate and makes it easier for people to give, register or get involved online.