University Agency

Universities are complex organisations with multiple audiences, sub-brands and stakeholders. IE has worked with over 25 universities across the UK and Ireland for decades, delivering award-winning brands, recruitment campaigns and websites.

University Agency Services

We offer a wide range of brand and digital services for higher education providers including:

Brand research and strategy

Brand architecture

Naming and renaming

Visual identity design

Brand guidelines

Careers service branding

Student recruitment campaigns

Website design and build

CRM and systems integration

Stakeholder engagement

Video

Cranfield University

Graduate ahead of the curve

Brand Charity

University Careers Service

Support students in achieving their potential

Brand Education

University of Cambridge

Cambridge Careers Service

Brand Education

Queen Mary University of London

Learning that inspires

Brand Education

UCD Innovation Academy

Challenge your world

Brand

TEDI-London

For Future Engineers

Brand Education

Insight

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Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

View more

Cranfield University: Gold, Best Brand Architecture Solution

University of Warwick Careers: Gold, Best Visual Identity for Education

TEDI-London: Shortlisted, Best use of Content

This has been a period of rapid change for the Academy, but IE was flexible and responsive as things shifted. Coming from an agency background, I really appreciated how attentive the IE team were throughout the project. They made us feel as important as a top-spending client and took a genuine interest in who we are. IE made it a highly collaborative process. They made everyone feel included through a series of online workshops, which were a great experience. No mean feat when your participants include world-class experiential educators! I loved working with the IE team and would do so again in a heartbeat.

Mary Saunders, Marketing and Recruitment, UCD Innovation Academy

FAQs

What kinds of university projects do you work on?

Everything from institution-wide rebrands and brand architecture reviews to careers service brands, student recruitment campaigns, websites and online application systems. We work with central marketing teams, faculties, institutes and professional services, and often help them work together.

How do you handle so many university stakeholders?

By involving the right people early. Universities have many potential veto holders, and projects stall without buy-in. We’re sometimes even brought in after previous rebrand attempts failed for exactly this reason. We set up clear working groups, involve key people from the outset and keep them informed at every stage.

Why choose a sector specialist over a generalist agency?

A specialist understands your sector, your audiences and your challenges from day one, so less time and budget go on getting up to speed. Our university work has won multiple Transform Awards, including Gold for Best Brand Architecture.