Healthcare

Health organisations speak to people at their most anxious, as well as to busy professionals, funders and the public. IE helps health charities, NHS organisations and healthcare bodies build trust, explain complex information clearly and use digital to improve outcomes, with award-winning brands, campaigns, websites and tools grounded in research.

Our services

From patient information to public health campaigns, we help health organisations with:

Healthcare Web design

Healthcare Branding

Healthcare Digital Transformation

Healthcare App Development

Healthcare Video Production

Healthcare Campaign Design

Healthcare Messaging

NHS Branding

Healthcare CRM Integration

Gold – Best Visual Identity: Healthcare, Transform Awards Europe (Sexwise)

Bronze – Best Visual Identity: Healthcare, Transform Awards Europe (Resuscitation Council UK)

Highly Commended – Best Visual Identity: Healthcare, Transform Awards Europe (Community Pharmacy England)

Shortlisted – Best Brand Development, Third Sector Excellence Awards (Sexwise)

Shortlisted – Best Visual Brand and Best Website, AHCM Communicating Healthcare Awards (CSH Surrey)

Silver – Outstanding Website for Health, W3 Awards (Solihull NHS Care Trust)

Silver – Outstanding Website, W3 Awards (West Midlands Quality Review Service)

FAQ

What makes a health website different?

Many visitors arrive worried, unwell or in crisis, so the experience needs to be calm, clear and reassuring. Information must be accurate, easy to navigate and accessible. And health organisations often serve very different audiences, from patients and carers to clinicians and supporters, each needing a different journey through the same site.

Why do health organisations need a strong brand?

Because trust is everything. Patients need confidence in your information and services, professionals need to see your credibility, and supporters need a reason to choose you over other causes. A clear, research-led brand helps you earn that trust with every audience, and stand out in a crowded sector.

Does a health brand need to be serious?

Not always. The right tone depends on your audience and purpose. A sexual health brand may need to be fun and sex-positive to help people feel comfortable about sensitive topics, while a clinical body needs to feel calm and authoritative. Research tells us which approach will earn your audiences’ trust.

How do you create health campaigns that change behaviour?

By understanding why people behave as they do, then tailoring messages to different groups. Some people respond to gentle encouragement, others need bolder messages. We use audience segmentation and research to find the messages and tone that will move each group, and agree clear impact measures from the start.

How can an NHS trust have its own brand?

By working within the NHS identity while creating a personality of its own. The NHS Identity guidelines set strict rules for how NHS organisations use the NHS logo, colours and typefaces. Within those rules, there’s room for distinctive messaging, tone of voice, photography and graphic devices that help your trust stand out and give staff something to rally behind.

How do you protect sensitive health data?

Security and data protection are designed in from the start. We build integrations that comply with GDPR, host systems securely, and provide monitoring, patching and support. Health information counts as special category data under UK GDPR, which means stricter conditions apply to how it’s collected, stored and used.

Do health websites need to meet accessibility regulations?

NHS and other public sector health websites are generally covered by the Public Sector Bodies Accessibility Regulations 2018. For all health organisations, the Equality Act 2010 requires reasonable adjustments for disabled people, which includes digital services. We design and build to WCAG AA or AAA as standard.