User research and discovery
IE Digital’s team of consultants are able to solve even the most complex of challenges, but before a line of code can be written, we want to hear from real users to validate internal assumptions and to make sure your website or web application is focused on the wants and needs of your key audiences.
During a user research and discovery phase, we use a number of tried and tested tools to define the nature of the challenge ahead. These include:
Internal and external audience workshops and focus groups
Qualitative one-to-one interviews or focus groups with users (in person or on-screen)
Quantitative research (e.g. online surveys)
Data and statistical analysis
Market benchmarking
Content and mobile-first workshops
Audience identification and segmentation
And, as an established brand agency, we can help you to identify any strategic marketing or messaging challenges that might be preventing audiences from understanding who you are and what you do.
Finally, we’ll present clear recommendations about how best to proceed, and the scale and scope of your website, mobile app, or bespoke web application.
How can we help?
Get in touch
If you're interested in working with us or simply want to keep in touch with our latest work and insights, we'd love to hear from you.