Healthcare Branding

Healthcare organisations need brands that build trust, reach the people who need them and inspire support. IE has created award-winning brands for health charities, NHS trusts, healthcare membership bodies and public health campaigns, grounded in research and designed to make a measurable difference.

Healthcare Branding services

Every IE healthcare branding project begins with research. We build brands that earn the trust of patients, professionals, supporters and the public, through:

Brand research and stakeholder engagement

Brand strategy and positioning

Naming and renaming

Brand messaging and tone of voice

Logo and visual identity design

Brand architecture

Mergers

Brand guidelines and templates

Health campaigns

Video

Sexwise

Let's talk about sex!

Brand Charity

Resuscitation Council UK

Spectator to saviour

Brand Charity

University Hospitals Sussex

Where better never stops

Brand

Bowel Research UK

Let's end bowel cancer and bowel disease

Brand Charity

Keech Hospice

Celebrating Life

Brand Charity

Community Pharmacy England

We're all community pharmacy

Brand Health

Insight

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Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

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Sexwise: Gold, Best Visual Identity from the Healthcare sector

Resuscitation Council UK: Bronze, Best Visual Identity for Healthcare

Community Pharmacy England: Highly Commended, Best Visual Identity from the Healthcare sector

IE Brand has helped us to navigate the landscape of rebranding our charity. What has impressed me most is the continuity of care. From the bidding process to the reality of working with IE, there is absolutely no difference – IE make us feel like we are their top priority client. They are clearly very knowledgeable and skilful, and this comes through at every stage. They are undoubtedly bringing out the best in our charity and involving us at every step. They have helped us to negotiate some challenging internal conversations, providing support and options at every turn.

Kathryn Pretzel-Shiels, Board Member & Chair of Fundraising & Communications Committee, Bowel Research UK

FAQs

Why do healthcare organisations need a strong brand?

Because trust is everything. Patients need to feel confident in the information you provide and the services you offer, professionals need to see credibility and capability, and supporters need a reason to choose you over other good causes. A clear, research-led brand helps you earn that trust with every audience and stand out in a crowded sector.

Can investing in our brand help us to reach new audiences?

Yes. Rebranding for a wider audience starts with understanding which audiences you’re not reaching, and why. We’ve helped healthcare organisations rebuild their reputation, reach the public as well as the professionals they’ve always served, and improve their marcomms to make them look and sound as good as they really are. Consulting widely with staff, patients, families and volunteers gives you the evidence (and the confidence) to move forwards.

Can you help healthcare organisations that are merging?

Yes. Mergers bring together different cultures, and everyone needs to feel part of what comes next. We listen to both organisations, build on what they share and create a bigger, bolder brand that staff and supporters can rally behind.

Do healthcare brands need to play it safe?

No. Finding an authentic brand personality is key. A sexual health brand may need to be fun and sex-positive to help people feel comfortable about discussing sensitive topics, while a research institute may need to convey gravitas and academic excellence. Research tells us which approach will earn your audiences’ trust.