Resuscitation Council UK

Spectator to saviour

Following stakeholder research, it was clear Resuscitation Council UK needed a top-level rebrand to reach a wider audience across online and offline channels.

The charity works to ensure everyone has the skills to save a life, through training, guidelines, policy influence, and research. The new brand brings greater energy and accessibility, while maintaining its trusted reputation among healthcare professionals.

Brand Charity Health Charities Health Other Healthcare

Poster for resuscitation council uk with the caption 'verity's ready'

Bus stop poster with the caption 'start your journey'

Bronze

At the Transform Awards for 'Best Visual Identity for Healthcare and Pharmaceuticals'.

three posters for resuscitation council uk displayed at an underground station

Two young people playing games at a party

Spectator to saviour poster displayed outside a bike stand

Working in partnership with IE, we’ve been able to develop a new brand and website which really capture the ‘look and feel’ of who we want to be as an organisation. Visually, it looks great. The tone is welcoming and accessible, while maintaining the understated authority and clinical credibility which remain key to our reputation. An aged and clunky website has been replaced by one which is intuitive, user-friendly and accessible. IE has played a key role in driving our digital transformation, increasing our ability to engage and influence expert and public audiences alike.
James Cant, Chief Executive, Resuscitation Council UK