University Careers Service Branding

Employability is now a key factor when students choose where to study, yet many careers services struggle to be noticed. IE has rebranded careers and employability services for more than a dozen universities, driving awareness, engagement and – ultimately – student outcomes.

University Careers Service Branding Services

Our award-winning, research-led brands get students engaging with careers services earlier, through:

Brand audits

Student and staff research

Brand positioning

Naming

Messaging and tone of voice

Visual identity design within university guidelines

Brand architecture for careers services

Brand guidelines and templates

Engagement campaigns

Campus and event materials

University Careers Service

Support students in achieving their potential

Brand Education

University of Cambridge

Cambridge Careers Service

Brand Education

University of Reading

Drive Change

Brand Education

Herts SU

#YOURUNION

Brand Education

Insight

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University of Reading Careers: Gold, Best Visual Identity for Education

University of Warwick Careers: Gold, Best Visual Identity for Education

UoB Careers Network: Silver, Best Visual Identity for the Education sector

What a journey it has been! We asked IE Brand to disrupt us, which they did by getting us to listen to our students and embrace the student voice in our comms. We knew the process would be painful for Cambridge at first, but we now embrace this disruption and actively seek more of it. Thanks to the consultants at IE Brand we’ve been able to change perceptions of the Careers Service, simplify our offering, and significantly drive up student engagement at events and on social media. Our comms now stand out with a consistent new visual identity, and we feel more confident in what we are doing. Thank you!

Amanda Norman, Careers Adviser & Rebrand Project Manager, University of Cambridge

FAQs

Why choose a specialist for careers service branding?

Because careers services face a particular set of challenges: busy students, crowded campuses and strict university guidelines. We’ve rebranded careers and employability services for more than a dozen universities in the UK and Ireland, and our work in this sector has won two Golds, a Silver and a Bronze trophy at the Transform Awards Europe.

Why do careers services need their own brand?

Because they compete for students’ attention with everything else on campus. Many students don’t recognise their careers service, or leave it too late to engage. A distinctive brand cuts through university noise and gets students engaging earlier, when careers support can make the biggest difference.

Can a careers brand work within our university’s guidelines?

Yes. University guidelines often prohibit separate logos, so we find other ways to stand out through illustration, photography, language and tone of voice. One of our careers service brands conformed completely to its university’s guidelines, yet won Gold for Best Visual Identity for Education at the Transform Awards Europe.

What results can we expect?

Results vary, but they can be dramatic. Following our work, one university saw an 84.5% increase in attendance at its placements fair, another saw a 289% increase in student engagement, and a third saw a 35% increase in attendance at key events.