Charity Campaign Design

Campaigns let charities flex their brand and rally around a single goal, whether that’s an appeal, an awareness push or a call to change behaviour. IE brings campaign messages to life through storytelling, bold creative design, and filmmaking with clear impact measures from day one.

Charity Websites
Services

Creative campaigns for charities with a problem to solve, an audience to engage and targets to achieve include:

Campaign strategy

WordPress Websites

Audience segmentation

Campaign messaging

Campaign brands and visual identity design

Fundraising and awareness campaigns

Behaviour change campaigns

Campaign films and animation

Social media and digital advertising

Campaign microsite

Print, outdoor and direct mail

Royal Air Force Association

Finding it tough?

Brand Charity

Talk Community

We're Talk Community

Brand Charity

Network West Midlands

Commuterland

Brand Charity

TEDI-London

For Future Engineers

Brand Education

Insight

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Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

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CIWM Sustainability and Resource Awards: WRAP Love Your Clothes, shortlisted for Most Effective Comms Campaign

Education Resources Awards: pfeg, Innovation Award for the "Get Money Smart" campaign

IESE: Talk Community, Certificate of Excellence

Heist Awards: TEDI-London, shortlisted for Best use of Content

The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met.

Hayley Orrell, Brand & Marketing Officer, Teach First

FAQs

What makes a charity campaign successful?

Campaigns succeed when they’re targeted and measurable. Beyond that, it’s about a strong creative idea and a set of key messages tailored to the people you need to reach. And every campaign needs a crystal-clear call to action, so that supporters are compelled to act.

Should our campaign have its own brand?

Sometimes. A campaign brand can give you freedom to try a new tone or reach a new audience. But be careful. Campaigns can end up better known than the charity that launched them, which can dilute your brand over time. We’ll help you decide how closely a campaign should trade on the parent brand.

Do we need a separate campaign website?

A campaign microsite can be useful for seasonal appeals or experimental ideas, while your main website carries on as normal. But use them sparingly. Microsites can pull traffic away from your core website and confuse visitors. Often, a well-designed campaign section within your existing site is the better option.