NHS Branding

NHS brands need to work within the NHS guidelines, while maintaining their own individual identity. IE has helped NHS trusts and related bodies up and down the country to create distinctive brands that celebrate their people and purpose, including a merged trust brand delivered in just nine weeks.

NHS Branding services

Our NHS work includes:

Stakeholder engagement

Brand positioning and messaging

Brand architecture

Visual identity design which conforms to NHS guidelines

Mergers

Brand guidelines and templates

Recruitment materials

Internal engagement

Campaigns

University Hospitals Sussex

Where better never stops

Brand

The Strategy Unit

Leading research, analysis and change from within the NHS

Brand Health

Public Health England

Endorsement process for NHS approved health apps

Digital Charity

Insight

View more

Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

View more

CSH Surrey: Shortlisted, Best Visual Brand

Solihull NHS Care Trust: Silver, Outstanding Website for Health

West Midlands Quality Review Service (NHS): Silver, Outstanding Website

We were very impressed by the speed at which IE Brand was able to gain an insightful understanding of the distinct cultures of the two merging Trusts, and delighted by the strength and clarity of their recommendations. Their team worked at extraordinary pace to meet our tight deadlines, whilst always taking great care to listen, explain their thinking, and ensure they took us with them along the journey.

Jonathan Keeble, Director of Communications and Engagement, University Hospitals Sussex

FAQs

Are NHS bodies allowed to have their own brand?

It depends. NHS guidelines require some bodies to conform to the parent brand entirely, while other ‘arm’s-length’ organisations are permitted some individuality. The NHS identity guidelines set strict rules for how organisations use the NHS logo, colours and typefaces, but within that same guidance, there’s room for distinctive messaging, tone of voice, photography and graphic devices that help trusts and other NHS-related organisations to stand out.

How quickly can an NHS rebrand happen?

Faster than you might think. Following a merger, we delivered a new brand for one of England’s biggest NHS trusts in nine weeks from kick-off to launch. Intensive research, workshops and interviews helped us get up to speed quickly, and building on values the trusts already shared kept everyone on board.

How do you bring two NHS cultures together after a merger?

By listening to both and building on what they share. Merging trusts often have very different strengths and personalities, and staff can be naturally cynical about the change. We usually recommend dropping old internal boundaries quickly, so everyone feels part of the same organisation from day one.