A really strong rebrand. I applaud the fact that the charity’s core aims are at the centre of the identity. Nice identity, and a strong endline. The new logo and brand is bold, clear and works in a variety of situations. Overall, a really solid rebrand, one that touches all aspects of the organisation, and with great results on a comparatively small budget.
Third Sector Awards
consulted from Brixton to Ghana, shaping an authentic global brand
of inspiring stories brought to the fore, celebrating CHIPS’ lasting impact
hand-cut font crafted to reflect the warmth and authenticity of CHIPS
Our brand and identity are the key to communicating our personality, and if truth be told, were in dire need of a spruce-up. We chose IE Brand for their branding expertise and thorough, considered approach to the process. They were excellent at guiding our team, and challenging us where needed. We felt in very safe hands and thoroughly enjoyed working with their team and seeing the new brand and design emerge.
IE Brand's wise, high-quality work to rebrand CHIPS will lead to a step-change for the charity. We’ll now be able to shout louder with less effort. It’s a great investment in the future. Awesome work!
Paul Maxwell-Rose, Director, CHIPS
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