RAFA were looking for a new creative agency to support their communications plans, which range from member recruitment and renewal campaigns, to promotions for services including Wings Break hotels, befriending, and sheltered housing.
As RAFA’s new creative agency partner, one of IE Brand’s first projects was to create the new brand for RAFA Kidz, their not-for-profit nurseries that deliver fun, affordable and nurturing early years childcare in a welcoming environment.
This is a new service being rolled out by RAFA, in response to evidence that access to childcare is a key welfare concern for serving RAF families.
IE Brand created a new parent and child-friendly brand for RAFA Kidz that feels very much a part of the RAF family, while being distinctive enough to stand out among the many other RAF sub-brands.
The new brand was rolled out across signage and uniforms for the new nursery, parent info packs, stationery and a new website.
IE created a set of mini brand guidelines to ensure consistency across all of the new nursery locations.
The first RAFA Kidz nursery opened at RAF Odiham, Hampshire in June 2019, with plans to roll out several others at RAF stations across the country.
distributed in welfare grants to serving and ex-serving personnel
people in the RAF family: serving or ex-serving personnel and their dependents
members offering friendship and support to one another
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